Accepting two brands for Q4 2026

US distribution,
on our capital.

We fund and operate the entire US sales stack for international consumer brands. Paid from proceeds, not from your budget.

Book a call See the model
The model

You keep the brand. We carry the risk.

International brands stall in the United States because launching costs money before it makes money. We remove that check. C&L funds the ad spend, staffs the operation, and gets paid from what the channel actually produces.

$0upfront
You never write a marketing check.

Ad spend, agency fees, launch cost, compliance, samples. All funded by C&L, all recovered from sales.

100%
Wholesale margin stays with you.

You sell to us at wholesale, we sell at retail. Our compensation is the distribution margin on the units we move, not a fee on top of your business.

6channels
One team, the entire US stack.

Amazon Marketplace, TikTok Shop, Shopify DTC, Meta paid, Walmart and Target Plus where the category earns the shelf.

Where your brand lands, and who runs it.

We open, own, and operate the account. You get the numbers, the brand voice stays yours, and every channel is staffed by someone with real reps in the platform.

Amazon Marketplace
Seller Central, listings, FBA, PPC, DSP. Brand Registry from day one.
Operated
TikTok Shop US
Live shopping, affiliate seeding, creator partnerships, ads.
Operated
Shopify DTC
Storefront build, subscriptions, upsells, retention flows.
Operated
Meta Advertising
Facebook and Instagram paid, catalog ads, retargeting, creator boosting.
Operated
Walmart Marketplace
3P seller onboarding, listings, WFS fulfillment, sponsored search.
Operated
Target Plus
Invite-only marketplace onboarding, listing, and campaign ops.
Selective
Process

Four steps to your first U.S. order.

The playbook we run for every launch. Weeks four through six is the first product on the shelf. Everything before that is the reason it sells.

OneFit

A candid read of the brand.

Category strength, margin structure, IP position, factory readiness, and whether the US audience is actually who you think it is. We say no to a lot of brands here, on purpose. If it does not clear this call, we do not take it on.

TwoStorefront

The account, staged and hardened.

Amazon Seller Central opened under a US entity, catalog seeded, listings written and photographed for the US buyer, MoCRA and category compliance filed, Brand Registry live, first shipment routed to FBA. This is on our clock and our card.

ThreeTraffic

A paid engine, on our balance sheet.

Amazon PPC and DSP, TikTok Shop and Shop Ads, Meta catalog and retargeting, plus creator seeding and Amazon Attribution stitched across all of them. We tune to the same metric you would tune to: contribution margin after ad spend and fees.

FourGuard

Brand protection, ongoing.

Counterfeit takedowns, unauthorized-seller notices, MAP policing, and marketplace enforcement filings. We treat your listing like the storefront of a real business, because it is. Reports go out weekly.

Two founders. One thesis.

C&L is not a growth agency in a spreadsheet. It is two operators, sharing a P&L with every brand they run.

Michael Sean Crooks
Co-founder, US operations

Runs the day-to-day of every launch. Amazon Seller Central, TikTok Shop, Meta paid, DTC, and the operations that keep them in sync. Background in performance marketing and cross-border commerce.

Also builds the internal toolchain that lets a small team run a lot of brands well: brand-protection automation, ad-spend reconciliation across platforms, and inventory reporting that ties back to landed COGS.

Isabel Duque Lopez
Co-founder, brand and partnerships

Owns the brand relationship end to end: intake, contracting, and the ongoing partner relationship with each brand. First point of contact for every founder we work with.

Fluent between the Latin American side of the deal and the US operating floor. Handles the messy middle where compliance, packaging, INVIMA to FDA, and factory realities have to line up before a launch is real.

Questions we hear a lot.

If you fund it, what is the catch?

No catch, but there is a filter. We only take on brands we believe will earn back the launch capital on a reasonable timeline. That is why the first call is a candid fit assessment, not a sales pitch. If the numbers do not work for us, we say so.

Once we take you on, C&L is compensated through the distribution margin on units we sell in the US. You do not write a check to us. Your retail margin stays intact.

Who owns the Amazon or TikTok account?

The right answer depends on the brand. In most cases we open and operate the account under a C&L US entity that acts as your exclusive US distributor. This is standard for cross-border brands and is what allows the sales-funded model to work. The brand itself always stays yours.

What categories work best?

Beauty, personal care, hair care, wellness, home and pantry, pet, and specialty food. We are most useful when the brand has real category traction in its home market and a defensible product story, not a private-label reseller play.

Do you handle the boring compliance parts?

Yes. MoCRA registration for cosmetics, FDA facility and product listings, prop-65, US labeling, customs clearance, FTA classification, USMCA and Colombia-US preferential treatment where applicable. We coordinate directly with your factory and freight forwarder.

What if I already have a US store, or an existing distributor?

Common. We audit what is there, decide together whether to migrate under C&L or leave it as-is, and either way we work around any current agreements. We do not sign anything that puts you in breach with an existing partner.

Where are you based?

C&L Solutions is a US LLC. We operate across the US and Latin America. Contract language, tax reporting, and payments run through the US side. The brand partnership itself is bilingual by default.

How many brands are you taking on right now?

Two per quarter. It is the number where we can put a real senior operator on each brand from day one. If those slots are full when you reach out, we will tell you and we will schedule for the next quarter honestly.

Book the fit call.
Twenty minutes.

We will look at your product, the numbers, and whether the US market rewards what makes your brand good. Then we tell you if we can help, or if we cannot.

Entity
C&L Solutions LLC
California, USA

Replies go to Michael personally, usually within one business day.